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Ai should be designed to respect human rights, diversity, and the individuals that use it. We're prioritizing humans; not robots.
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Ai should help humans; not robots. Ai is revolutionary, but it should never be used in place of humans.
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Ai should be built to respect its user's privacy. We have never and will never sell your data.
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No one on this big blue marble is the same. We're building Ai for everyone.
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Who isn't sick of those terrible, robotic-sounding things we see every. single. day? We certAinly are.
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What's the point of Ai if it can't help you? Ai should be solving real problems, in a meaningful, effective way.
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What's the point in just re-creating the wheel? We've got to be pushing the boundaries of what's possible.
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We're seeing terribly-built 'Ai features' everywhere now. Interacting with Ai should be a delightful experience.
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Ai should be transparent, and honest about what it can and can't do.
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A lot of ultra-modern LLMs are stuck on old training data. Ai should be able to help you based on the world today.
We're not going to deny it; Ai is scary. In just a few months, it's become infinitely smarter than it ever was before. It feels like everyday we're seeing doomsday headlines about how Ai is going to take over the world.
There's two approaches to this whole Ai situation. We can either let Ai take over everything; essentially making us humans obsolete. This, in our opinion is not the right approach. We'd imagine you also agree!
Here's the approach we're taking. Ai is an incredible tool, that we've been developing for years. It has the power to change how we look at the world. Rather than letting it take us over, we're building an Ai that helps you. Helps you learn that new skill, helps you gather the confidence to talk to that one person, helps you make something that breaks the status-quo. We're humans building Ai, for other humans.
We're strictly following these rules to ensure that Ai works for us, not the other way around.
— Toby Brown, Inspired by Dieter Rams